Product description
Project goals
Skills & Deliverables
Product Road Mapping
Product Document
product Research
Product Features
Design process
As EduMove’s Product Manager, I collaborated with the team to develop a tailored design process that meets both our unique organizational needs and business goals. This process ensures we define, guide, and deliver solutions that put users first while driving EduMove’s mission forward.
Here’s how we built a design framework that works seamlessly for us
Users persona
Creating a users persona was needful, though users do not really know what they want and to expect from edumove because edumove is unique and does notr really look like what competitors have out there, this put edumove in a tight corner and edumove do not have direct competitors .
Customers Painpoints
Through user research and surveys, I discovered a critical pain point among Nigerian students, parents, and newcomers — transportation barriers were limiting access to education and exploration.
These user insights directly informed EduMove’s product strategy, driving the development of safe, seamless, and efficient transport solutions for students, tourists, excursion groups, and immigrants.
Parents
Students
Immigrants
Navigating Nigerian cities can be a challenge for international students and expatriates. From heavy traffic congestion to a complex public transport system and safety concerns, getting around isn’t always smooth. Insights from forums like Nairaland highlight frequent complaints about poor transportation infrastructure and long travel times, especially in major cities.
Here is what Edumove Homepage and onboarding look like .
Brainstorming
I analyze the users goals into steps breaking them down into manageable steps , this steps helps the designers and other on the team understand the users and their personality.
Competitors Research
Companies like God is Good (GIGM) provides intercity transport across nigeria , but they are not specificall tailored to students or immigrants meanwhile bolt and uber operate ride hailing services in all cities but not focused on educational institutions or immigrants relocation needs.
Solution Gap
While several companies provide general transportation services there is no specialized service that cater exclusively to students (e.g school-to-home transport ) or that integrates transportation for immigration services like airports pickup, visa appointments or educational tour .
Competitors Research