As a Product Manager, I led the team in product execution and growth at RentEase, tackling key inefficiencies in Nigeria’s rental market. Tenants often struggled with a lack of transparency due to unverified listings and rigid payment structures, while landlords faced difficulties managing their properties and finding trustworthy tenants. My role focused on bridging this gap by creating a seamless, efficient, and reliable platform that benefits both tenants and landlords.
The Scope
My Role: Product Manager
Skills And Methodologies: Usability testing, Observational research, Wireframing, Prototyping , A/B testing.
Tools: Miro, G suite, canva, Confleuence.
To solve this I led the development of a user centric platform that simplified and enhance the experience for both parties
Through extensive research I identified key pain points and defined a strategy product road map, collaborating with designer, engineers, stakeholders, to build a seamless platform with verified property listing, flexible payment option and landlord management tools.
01 Research Phase
Empathizing with users:
I employed a mix of qualitative and quatitative techniques including:
.surveys: I designed and distributed surveys to 500 tanents and 200 lanalord askings about painpoints and expectations.
.Interviews: I Conducted one-on-one interviews with 50 tenants, 20 landlords and 10 real estate agents.
.Observational Research: I scheduled property viewings to identify inefficiencies in the process.
02 Defining the Problem
Problem Statement:
I consolidated all the research into a clear problem statement:
"How might we create a platform that ensures transparency, trust and flexibility in property rentals for tenants and Landlords in Nigeria ?"
.Users Persona: I created a users persona like Ada, a young tenant needing flexible rents payments and Mr Oke, a landlord seeking reliable tenants.
.Empathy Map: I mapped out what the users said, thought, felt, and did during rental process
Empathy Map
Users Persona
03 IDEATION
Brainstorming solutions:
Using the insights from research, i facilitated brainstorming workshops with my team to generate innovatives ideas, i pritoritize features based on impact and feasilbility using a feature prioritzation matrix.
04PROTOTYPING.
After conducting the research the next step was to create a clickable prototype to visualize and test the users experience before development, I therefore led the team and collaborated with the design team to create a clickable prototype.
05 Testing & Iteration
I organised usability testing sessions with the tenant and landlords.
Feedback:The feedback reveiws that users wanted
.More detailed property descriptions
.Faster Property verification.
I worked closely with the develop team to address this these concernes and improve the prototype iteratively.
